LibGuides: Marketing: How to Evaluate Resources

Evaluate with the CRAAP Test


	The timeliness of the information When was the information published, posted, revised or updated?
	The importance of the information for your needs Does the information relate to your topic or answer your question?
	The source of the information Is the author qualified to write on the topic?
	The reliability, truthfulness and correctness of the content Is the information supported by evidence?
	The reason the information exists Is the information intended to inform, teach, sell, entertain or persuade?